Siemens controls the complete production process - from conception through the final artwork up to release for printing. The interaction with numerous photographers, agencies, pre-press companies and printing companies must be carefully organized and coordinated.

By applying the offset printing process standard [ProzessStandardOffsetdruck], a constant quality and a predictable color rendition can be achieved and therefore controlled in a specific fashion. Siemens has defined specifications and tolerances in its production guidelines.

Quality that can be evaluated, high production reliability, production independent of any particular location and the end to discussions about quality are just some of the advantages that will be gained by applying production guidelines and ISO 12647-2.