Offset printing process standard

Siemens controls the complete production process - from conception through the final artwork up to release for printing. The interaction with numerous photographers, agencies, pre-press companies and printing companies must be carefully organized and coordinated.

A constant quality can only be reached by creating transparency in the various operating phases therefore resulting in fast and reliable production with few fluctuations.

By applying the offset printing process standard [ProzessStandardOffsetdruck], a predictable color rendition can be achieved and therefore controlled in a specific fashion. Siemens has defined specifications and tolerances in its production guidelines.

Initial situation

In the past, proofs and data were supplied from the lithography company to the printing company. It was not possible to check whether the proofs had the correct color rendition.

We had color fluctuations between the various editions.

The Siemens petrol looked different on the various brochures.

Objective

The photographs should correspond to the original products, the proofs should be reproducible and printing should be repeatable.

The Siemens brand label must look the same on all media.

For Siemens this means that quality specifications and standardization must be applied.

Quality that can be evaluated, high production reliability, production independent of any particular location and the end to discussions about quality are just some of the advantages that will be gained by applying production guidelines and ISO 12647-2.